Get Strategic, Get Results

Create win-win stories for your business and the press.

Not only will you learn how to get press attention, but you'll learn how to get the right press attention: strategic features in publications that directly target your audience. We want you to understand how media works and how to positively work with them. Establishing a mutually beneficial relationship with the reporters in your space is invaluable.

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Is Bootcamp Helpful?

Past bootcampers share some love.

  • "An Absolute Must"

    “PR Breakthrough Bootcamp is an absolute must! It helped us understand the ins and outs of the newsroom and gave us an edge when it came to pitching our stories. If you are a small business or just starting, I would highly recommend these courses! Ashley is a wonderful mentor that provided thorough content and priceless insight!” - Anna, B2B tech startup

  • "The Breakthrough I Needed"

    “The PR Breakthrough Bootcamp was the PR breakthrough I truly needed. Even as someone who's had experience with the press before, I learned so much from this course. The course really helped me narrow in on who I should pitch to and how to pitch to them, even if you don't have a press release. The course also helped me understand creative ways to land press that drive value to the business. I would definitely recommend it to anyone who wants to learn how to pitch to press or wants to brush up on their skills.” - Tyana, tech accelerator

  • "I Feel Confident"

    “With a big product launch in early 2021 this gave me the ability to plan for the next few months ahead and make sure that we are prepared! I am feeling confident that we will be able to be thoughtful about getting media coverage that will positively impact our launch.” - Amanda, consumer tech startup

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Meet Your Educator

  • Am I a fit for bootcamp?

    This bootcamp is for anyone looking to understand how to get press to notice you, develop the most strategic story for the right outlet, and of course, actually get it to publish. It is a particularly great fit for those representing startups and early-stage companies with limited marketing budgets and short-term PR goals or upcoming announcements. Marketing specialists and entry-level PR folks charged with landing coverage will benefit from the fundamentals taught in this course.

  • What will I learn?

    Bootcampers have benefitted greatly from this robust course that packs a punch. Breakthroughs include but are not limited to: the difference between a press release and a pitch, learning key terminology, how the media markets work, writing concise pitches, simplifying complex narratives, how to structure your approach and more.

  • How will it set me up for success?

    By the end of the course, you'll have a new level of confidence in your storytelling skills and ability to engage journalists. We will eliminate your hesitation of a story going poorly, so you can move forward with fearless pitching based on the fundamentals!

  • How does bootcamp work?

    This PR Bootcamp is an on-demand, six module course with webinars and supplementary materials. For those interested in more feedback, we offer a package of 1:1 sessions with the course instructor that provide the extra direction you might need.