Am I a fit for bootcamp?
This bootcamp is for anyone looking to understand how to get press to notice you, develop the most strategic story for the right outlet, and of course, actually get it to publish. It is a particularly great fit for those representing startups and early-stage companies with limited marketing budgets and short-term PR goals or upcoming announcements. Marketing specialists and entry-level PR folks charged with landing coverage will benefit from the fundamentals taught in this course.
What will I learn?
Bootcampers have benefitted greatly from this robust course that packs a punch. Breakthroughs include but are not limited to: the difference between a press release and a pitch, learning key terminology, how the media markets work, writing concise pitches, simplifying complex narratives, how to structure your approach and more.
How will it set me up for success?
By the end of the course, you'll have a new level of confidence in your storytelling skills and ability to engage journalists. We will eliminate your hesitation of a story going poorly, so you can move forward with fearless pitching based on the fundamentals!
How does bootcamp work?
This PR Bootcamp is an on-demand, six module course with webinars and supplementary materials. For those interested in more feedback, we offer a package of 1:1 sessions with the course instructor that provide the extra direction you might need.
Not only will you learn how to get press attention, but you'll learn how to get the right press attention: strategic features in publications that directly target your audience. We want you to understand how media works and how to positively work with them. Establishing a mutually beneficial relationship with the reporters in your space is invaluable.