Breakthrough Modules

  • 1

    Welcome to PR Breakthrough Bootcamp!

    • A Message From Ashley

    • Important Information About This Course

    • Quickly Tell Us More About Your Needs!
  • 2

    Breakthrough #1: The 5Ws of the Newsroom

    • Video Module & Worksheet
  • 3

    Breakthrough #2: Crafting a Sticky Story

    • Video Module Part I

    • Video Module Part II

    • Sticky Story Worksheet
  • 4

    Breakthrough #3: How to Target the Press

    • Video Module Part I

    • Video Module Part II

    • Media List Building Template
  • 5

    Breakthrough #4: Writing to Get Noticed

    • Video Module Part I

    • Video Module Part II

    • Company Fact Sheet Template
  • 6

    Breakthrough #5: Ready, Set, Pitch

    • Video Module & Slides

    • Bonus: News Wire Services
  • 7

    Breakthrough #6: Getting From Pitch to Publication

    • Video Module & Slides
  • 8

    Bootcamp Survey

    • Survey: Help Make Bootcamp Better!